Fraudulent robocalls are increasingly difficult to combat due to scammers leveraging inexpensive internet calling and AI technologies. Industry experts indicate that existing anti-fraud tools are struggling to keep pace with the evolving tactics of these criminals.

Telus is utilizing AI technology from Tomato.ai to modify call-centre agents' accents in real time, aiming to reduce "accent-related friction." Labour groups have criticized this practice, calling it deceptive and advocating for mandatory disclosure.