Meta's recent changes have negatively impacted agencies managing substantial ad spend, leading to frustrations among high-value clients. Agencies report feeling neglected and undervalued despite their significant contributions to Meta's advertising ecosystem.

OpenAI announced on January 16 that ChatGPT would begin displaying advertisements, with ads going live on February 9. The company also spent $6.5 billion to acquire Jony Ive's hardware startup io, which is developing a pocket-sized, screenless device equipped with built-in cameras and microphones to replace smartphones.