AI deepfakes have become so convincing that even close relatives, like an aunt, may struggle to distinguish between a real person and a deepfake. A sitting prime minister also faced challenges proving his authenticity amid concerns over AI-generated impersonations.

AI models are now capable of generating highly convincing human-like images, making it challenging for most people to detect AI-generated faces. Even trained "super recognizers" show only marginal improvements in identifying these images, as traditional visual clues are becoming increasingly elusive.