Advertise in ChatGPT

ads.openai.com

July 21, 2026

2 min read

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76/100

Summary

OpenAI Ads allows advertisers to display relevant ads in ChatGPT as users explore options and make decisions. This integration aims to enhance the user experience by presenting advertisements that fit naturally within the decision-making process.

Key Takeaways

Advertisers can reach users in ChatGPT as they explore options and make decisions, integrating relevant ads into the conversational experience.
Ads in ChatGPT are clearly identified and distinct from the AI's responses, ensuring user trust and clarity.
Users have control over how their data is utilized for advertising purposes within ChatGPT.
Advertisers are already experiencing positive results from AI-native advertising in ChatGPT, highlighting its effectiveness in engaging consumers.

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Coverage & discussions

Hacker News · ads.openai.com

Advertise in ChatGPT ↗

Community discussions

Hacker News discussion ↗

Historical count: 5 · 5 saved in sample · Historical sample

Analysis ready

Community Sentiment

Mixed

Positives

Some commenters are warming up to the idea of ads in ChatGPT, seeing them as a way to connect users with brands that genuinely meet their needs.
There's a recognition that OpenAI's strict advertiser guidelines reflect a commitment to user trust, which could enhance the platform's reliability.
The potential for ads to be clearly labeled and separate from answers is viewed as a positive step towards maintaining transparency.

Concerns

Skepticism runs high as many fear that ads will lead to a degradation of service quality, echoing the history of other platforms that blurred the lines between content and advertising.
Concerns are voiced about the slippery slope of ads becoming increasingly intrusive, with users recalling how Google evolved from clear ads to hidden manipulation over time.
The idea that ads might subtly influence user behavior raises ethical alarms, with fears that manipulation could be baked into the AI's very training.