Amazon pilots ad services in ChatGPT

Dive Brief: - Amazon advertisers will be able to extend their campaigns into conversational experiences on ChatGPT as part of a new partnership between the e-commerce giant and the chatbot’s developer OpenAI, according to news shared with Marketing Dive. - Delta Vacations, the airline’s vacation packages provider, is among a select group of U.S. brands piloting the integration. ChatGPT Ads invento...