Anker made its own chip to bring AI to all its products
theverge.com
April 22, 2026
2 min read
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45/100
Summary
Anker has introduced the Thus processor, the world's first neural-net compute-in-memory AI audio chip designed for audio devices, mobile accessories, and IoT devices. This chip is smaller and more power-efficient than traditional chips, making it suitable for compact devices, with an initial rollout planned for earbuds.
Key Takeaways
- Anker has developed the Thus chip, the world’s first neural-net compute-in-memory AI audio chip, designed to enhance local AI capabilities in audio devices, mobile accessories, and IoT devices.
- The Thus chip will first be integrated into Anker's Soundcore flagship earbuds, which face significant size constraints for AI chip integration.
- The Thus chip can handle several million parameters, significantly improving audio processing for call noise cancellation compared to traditional small onboard neural networks.
- Anker plans to announce more details about the earbuds featuring the Thus chip and additional AI-powered features on May 21 during Anker Day.
Community Sentiment
Positives
- Anker's new chip enables larger neural networks for noise cancellation, significantly improving voice isolation in noisy environments, which enhances user experience.
- The adaptive noise cancellation powered by neural networks is a notable advancement, providing better performance compared to traditional methods.
- Users express satisfaction with Anker products, highlighting their reliability and value, which suggests a strong market presence and customer loyalty.
Concerns
- Some users feel that AI features are being forced into products unnecessarily, indicating a disconnect between consumer needs and corporate strategies.
- Critics argue that labeling their noise cancellation technology as 'AI' may be a marketing tactic rather than a substantial technological advancement.