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Anker made its own chip to bring AI to all its products

theverge.com

April 22, 2026

2 min read

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46/100

Summary

Anker has introduced the Thus processor, the world's first neural-net compute-in-memory AI audio chip designed for audio devices, mobile accessories, and IoT devices. This chip is smaller and more power-efficient than traditional chips, making it suitable for compact devices, with an initial rollout planned for earbuds.

Key Takeaways

Anker has developed the Thus chip, the world’s first neural-net compute-in-memory AI audio chip, designed to enhance local AI capabilities in audio devices, mobile accessories, and IoT devices.
The Thus chip will first be integrated into Anker's Soundcore flagship earbuds, which face significant size constraints for AI chip integration.
The Thus chip can handle several million parameters, significantly improving audio processing for call noise cancellation compared to traditional small onboard neural networks.
Anker plans to announce more details about the earbuds featuring the Thus chip and additional AI-powered features on May 21 during Anker Day.

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Coverage & discussions

Hacker News · theverge.com

Anker made its own chip to bring AI to all its products ↗

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Analysis ready

Community Sentiment

Mixed

Positives

Anker's new chip enables larger neural networks for noise cancellation, significantly improving voice isolation in noisy environments, which enhances user experience.
The adaptive noise cancellation powered by neural networks is a notable advancement, providing better performance compared to traditional methods.
Users express satisfaction with Anker products, highlighting their reliability and value, which suggests a strong market presence and customer loyalty.

Concerns

Some users feel that AI features are being forced into products unnecessarily, indicating a disconnect between consumer needs and corporate strategies.
Critics argue that labeling their noise cancellation technology as 'AI' may be a marketing tactic rather than a substantial technological advancement.