MrBeast 'spends millions reverse engineering the algorithms on each platform'

In WIRED's The Big Interview, Mark Cuban described how the internet's most-watched creator decides what to film. "I had a conversation with MrBeast that was illuminating to no end," Cuban told WIRED's Lauren Goode. “And he basically said […] he spends millions of dollars reverse engineering the algorithms on each platform. That's where he comes up with the ideas on what to do next.” Cuban was not,...