OpenAI expands ChatGPT ads with Sponsored Agents

openai.com
September 16, 2026
4 min read
55/100
Summary
Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses. We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more pow...
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