OpenAI is enlisting an influencer army to make it look 'good for the world'

AI's reputation is in hot water. Can influencers save it? OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage. The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity. Instead, it's prompting them to showcase why ChatGPT is "cool," per one influencer talent manager, or how it can support work that's "good for the wor...