Ring cancels its partnership with Flock Safety after surveillance backlash
theverge.com
February 12, 2026
4 min read
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69/100
Summary
Ring has canceled its partnership with Flock Safety, a surveillance technology company, amid backlash regarding privacy concerns. The decision follows increased scrutiny and criticism, particularly after a controversial Super Bowl advertisement.
Key Takeaways
- Ring has canceled its partnership with Flock Safety due to public backlash and concerns over surveillance practices.
- The planned integration with Flock Safety was never launched, meaning no customer videos were shared with the company.
- Ring faced significant criticism following a Super Bowl ad that raised fears of mass surveillance through its cameras.
- The company has introduced a new facial recognition feature called Familiar Faces, which is designed to be opt-in and aims to enhance user control over alerts.
Community Sentiment
Positives
- Using local, private AI object recognition with systems like Frigate NVR and Amcrest cameras ensures user data remains secure, addressing major privacy concerns.
Concerns
- The cancellation of the Flock Safety partnership raises doubts about Ring's commitment to ethical considerations, suggesting financial motives may override customer concerns.
- The backlash against surveillance technologies indicates a growing distrust among consumers towards companies that prioritize security over privacy.
