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Training our own AI models

Training our own AI models - PostHog

posthog.com

May 27, 2026

4 min read

🔥🔥🔥🔥🔥

58/100

Summary

PostHog is developing more AI-powered features, including an AI installation wizard and PostHog AI. The company aims to create proactive, self-driving products that provide answers and solutions while continuously improving.

Key Takeaways

  • PostHog is developing AI-powered features to create proactive, self-driving products that improve over time.
  • The company plans to train models on user data to enhance session replay analysis and automate synthetic user testing.
  • Users on the EU cloud instance are opted out by default from data training, while those on the US cloud instance are opted in by default.
  • PostHog will anonymize all data used for training and will not sell or share user data with third-party providers.
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Community Sentiment

Negative

Positives

  • The transparency in communicating changes to user data policies is commendable, as it sets a standard for openness in AI practices.

Concerns

  • Opting users in by default raises significant ethical concerns, as it undermines user consent and trust in AI systems.
  • The approach of default opt-in feels deceptive, potentially damaging customer goodwill and leading to backlash against the company's AI practices.
  • Users express frustration over the misleading terminology of 'opt-in by default,' which contradicts the fundamental principle of user choice in AI data usage.