Story
McDonald's push to have AI price your Big Mac
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Overview
McDonald's is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny. One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay. The details of how that pricing system works, its extensive use ...
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