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TIME Is Serving AI Bots a Different Website, with Ads Built In
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Overview
TIME serves two different versions of its website: one for human readers and a stripped-down markdown version for AI crawlers that includes embedded ads. GPT-5.6 Sol xhigh utilizes more than double the tokens per session compared to GPT-5.5 xhigh in Codex workflows.
Summary from vincentschmalbach.com.
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vincentschmalbach.com
TIME Is Serving AI Bots a Different Website, with Ads Built In
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Community reactions
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Hacker News · vincentschmalbach.com
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Based on 5 sampled comments from this thread. Analyzed 2026-08-05.
- Praise: The idea of seeding long-term context with ideas for AI responses could enhance personalized recommendations, especially for high-cost services, making them more relevant.
- Praise: Commenters are intrigued by the potential of cross-session memory in LLMs, suggesting that accumulated 'facts' could lead to more informed and tailored user interactions.
- Concern: Skeptics warn that this approach feels like the early days of SEO, where the lack of metrics allows for misleading 'snake oil' solutions that could undermine trust in AI outputs.
- Concern: Concerns are raised about prompt injection making the final answers from models susceptible to ad influence, potentially skewing the information users receive.