NFL player Jason Kelce appears in a Garage Beer and Liquid Death advertisement that satirically asks viewers to send urine to AI data centers to cool their facilities. Kelce says in the commercial that AI data centers “waste millions of gallons of water,” then sings with other performers, “We want your pee” and “Let’s pee on computers together.” The ad ends with performers walking to a post office as a voiceover tells viewers to drink Garage Beer or Liquid Death Sparkling Energy and send their urine to an AI data center of their choice. A disclaimer says viewers should not actually mail urine to data centers associated with Sam Altman or Elon Musk. The campaign uses the water demands of data centers as the basis for its joke and has drawn online attention as a signal of hostility toward the AI industry. The source text cites a Fox News poll reporting that 70% of respondents opposed data centers, while also claiming public opposition to data centers and surveillance technologies such as Flock cameras spans political affiliations. The source characterizes AI-related water use and expanding surveillance infrastructure as major drivers of public anger.

xAI, controlled by SpaceX, plans to remove illegal gas turbines from its Memphis Colossus data center by July 2027. The company is operating outside of legal economic planning and restrictions.

Wisconsin's landscape features lush greenery and thriving agriculture, creating a picturesque environment. Local communities exhibit hospitality and warmth, embodying the spirit of "Midwestern nice."

The subprime data center crisis highlights the financial instability in the data center industry, driven by over-leveraged investments and rising operational costs. Companies face challenges in maintaining profitability as demand for cloud services continues to fluctuate.

Public sentiment against AI is leading to political repercussions, with some politicians losing their jobs due to voter backlash. Data center projects are generating controversy in the U.S., influenced by competing interests and concerns related to their environmental and operational impacts.

Data centers are increasingly being constructed in secret, raising concerns about transparency in their development. Communities often feel excluded from the decision-making process and express worries about potential environmental impacts.

On its surface, the national revolt against data centers seems simple: They are a nuisance, and people do not want them in their proverbial backyards. But I haven’t been able to let go of the idea that there must be something much deeper driving the backlash against them, and few other subjects have confounded me more than trying to figure out what to think about it. Americans don’t know how to fi...

In 2026, the unemployment rate is projected at 4.28%, with AI capital expenditures at 2% of GDP, amounting to $650 billion. Job postings for software engineers have increased by 11% year-over-year, despite a narrative of job displacement.

The AI data center market is projected to reach $9 trillion, raising concerns about potential oversupply and financial instability. Analysts are debating whether the rapid expansion of AI infrastructure will lead to a significant market correction.

Rising prices and diminishing consumer choice threaten personal computer ownership as control shifts toward data centers. The era of affordable hardware, characterized by cheaper memory and faster upgrades, is coming to an end.