Jason Kelce Encourages People To Mail Jars Of Pee To AI Data Centers In Bizarre New Ad—And We Don't Know What To Think

NFL player Jason Kelce appears in a Garage Beer and Liquid Death advertisement that satirically asks viewers to send urine to AI data centers to cool their facilities. Kelce says in the commercial that AI data centers “waste millions of gallons of water,” then sings with other performers, “We want your pee” and “Let’s pee on computers together.” The ad ends with performers walking to a post office as a voiceover tells viewers to drink Garage Beer or Liquid Death Sparkling Energy and send their urine to an AI data center of their choice. A disclaimer says viewers should not actually mail urine to data centers associated with Sam Altman or Elon Musk. The campaign uses the water demands of data centers as the basis for its joke and has drawn online attention as a signal of hostility toward the AI industry. The source text cites a Fox News poll reporting that 70% of respondents opposed data centers, while also claiming public opposition to data centers and surveillance technologies such as Flock cameras spans political affiliations. The source characterizes AI-related water use and expanding surveillance infrastructure as major drivers of public anger.