'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company' | CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things
Take-Two's CEO Strauss Zelnick announced that the company is actively embracing generative AI, shifting from previous skepticism. Take-Two has implemented hundreds of pilots and projects utilizing generative AI to enhance creative processes.
pcgamer.com
6 min
2/4/2026
'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company' | CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things
Take-Two's CEO Strauss Zelnick announced that the company is actively embracing generative AI, shifting from previous skepticism. Take-Two has implemented hundreds of pilots and projects utilizing generative AI to enhance creative processes.
pcgamer.com
6 min
2/4/2026
'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company' | CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things
Take-Two's CEO Strauss Zelnick announced that the company is actively embracing generative AI, shifting from previous skepticism. Take-Two has implemented hundreds of pilots and projects utilizing generative AI to enhance creative processes.
pcgamer.com
6 min
2/4/2026
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