'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company' | CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things
pcgamer.com
February 4, 2026
6 min read
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Summary
Take-Two's CEO Strauss Zelnick announced that the company is actively embracing generative AI, shifting from previous skepticism. Take-Two has implemented hundreds of pilots and projects utilizing generative AI to enhance creative processes.
Key Takeaways
- Take-Two Interactive CEO Strauss Zelnick stated that the company is actively embracing generative AI, with hundreds of pilots and implementations across its studios.
- Zelnick emphasized that generative AI is intended to drive efficiencies, reduce costs, and allow creators to focus on more engaging tasks in game development.
- Zelnick expressed enthusiasm for the potential of generative AI to enhance innovation and creativity in the gaming industry.
- He noted that the video game business has historically utilized advanced computing technology, including machine learning, to develop games.
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