Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
theguardian.com
May 26, 2026
3 min read
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48/100
Summary
Ferrari's share price has fallen following the launch of its first electric vehicle, the Luce, designed by Jony Ive. The Luce features a minimalist design, starts at $640,000, has a range of 329 miles, and can accelerate from 0 to 100 km/h in 2.5 seconds with a top speed exceeding 310 km/h.
Key Takeaways
- Ferrari's share price fell by as much as 8% after the launch of its first electric vehicle, the Luce, which features a minimalist design by Jony Ive.
- The Luce has a starting price of $640,000, a range of 329 miles, and can accelerate from 0 to 100 km/h in 2.5 seconds.
- The Luce is the first Ferrari model with five seats and only the second with four doors, targeting super-wealthy families rather than traditional sportscar enthusiasts.
- Ferrari plans to have a 2030 lineup consisting of 40% internal combustion engine models, 40% hybrids, and 20% fully electric vehicles, scaling back from its previous goal of 40% electric models.
Community Sentiment
Positives
- The interior design of the new Ferrari EV, featuring tactile switches and a thoughtful color scheme, enhances user experience and safety during driving.
- Many hybrid and EV models are successfully adopting traditional car designs, which could lead to broader acceptance and interest in electric vehicles.
Concerns
- The exterior design of the Ferrari EV has been criticized for lacking the iconic look that Ferrari is known for, potentially alienating loyal customers.
- Hiring Jony Ive for car design raises concerns about suitability, as his background is primarily in consumer electronics rather than luxury vehicles.
