electric-vehicles automotive-design jony-ive luxury-cars

Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

May 26, 2026

3 min read

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48/100

Summary

Ferrari's share price has fallen following the launch of its first electric vehicle, the Luce, designed by Jony Ive. The Luce features a minimalist design, starts at $640,000, has a range of 329 miles, and can accelerate from 0 to 100 km/h in 2.5 seconds with a top speed exceeding 310 km/h.

Key Takeaways

Ferrari's share price fell by as much as 8% after the launch of its first electric vehicle, the Luce, which features a minimalist design by Jony Ive.
The Luce has a starting price of $640,000, a range of 329 miles, and can accelerate from 0 to 100 km/h in 2.5 seconds.
The Luce is the first Ferrari model with five seats and only the second with four doors, targeting super-wealthy families rather than traditional sportscar enthusiasts.
Ferrari plans to have a 2030 lineup consisting of 40% internal combustion engine models, 40% hybrids, and 20% fully electric vehicles, scaling back from its previous goal of 40% electric models.

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Analysis ready

Community Sentiment

Mixed

Positives

The interior design of the new Ferrari EV, featuring tactile switches and a thoughtful color scheme, enhances user experience and safety during driving.
Many hybrid and EV models are successfully adopting traditional car designs, which could lead to broader acceptance and interest in electric vehicles.

Concerns

The exterior design of the Ferrari EV has been criticized for lacking the iconic look that Ferrari is known for, potentially alienating loyal customers.
Hiring Jony Ive for car design raises concerns about suitability, as his background is primarily in consumer electronics rather than luxury vehicles.