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ICE knocks on ad tech's data door to see what it knows about you

ICE takes aim at data held by advertising and tech firms

theregister.com

February 9, 2026

5 min read

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Summary

ICE issued a Request for Information (RFI) to data and ad tech brokers to explore the extent of identifying information they collect. The agency aims to understand how this data could assist its operations beyond traditional methods.

Key Takeaways

ICE issued a Request for Information (RFI) to understand the data available from advertising and technology firms, focusing on personal, financial, location, and health data.
The RFI aims to enhance ICE's investigative capabilities by exploring how ad tech data can support federal operations while considering regulatory and privacy constraints.
Previous enforcement actions by ICE have had limited success without incorporating open source intelligence and social media information.
Critics argue that ICE's approach to acquiring data from ad tech companies raises constitutional concerns regarding surveillance and Fourth Amendment protections.

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