Advertising
Source reports covering Advertising. Stories will appear when analysis and community reactions are ready.
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Source reports
Gateway 2000's hilariously bad ads in the 90s (Part II)
opinion
8 min read
Gateway 2000 transitioned from innovative marketing strategies to ineffective corporate advertising in the 1990s. Advertising tactics included humorous elements like party hats and sunglasses on animals, which were criticized for being lazy yet effective.
OpenAI's Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says
news
1 min read
OpenAI's ad business is projected to generate less than $1 billion in revenue this year, significantly below the company's forecast of $2.5 billion. By 2030, expected ad revenue from standalone chatbots is estimated to reach only $5.41 billion, far short of OpenAI's target of $100 billion.
Meta Deployed AI and It Is Killing Our Agency
opinion
4 min read
Meta's recent changes have negatively impacted agencies managing substantial ad spend, leading to frustrations among high-value clients. Agencies report feeling neglected and undervalued despite their significant contributions to Meta's advertising ecosystem.
Every company building your AI assistant is now an ad company
opinion
5 min read
OpenAI announced on January 16 that ChatGPT would begin displaying advertisements, with ads going live on February 9. The company also spent $6.5 billion to acquire Jony Ive's hardware startup io, which is developing a pocket-sized, screenless device equipped with built-in cameras and microphones to replace smartphones.
ICE knocks on ad tech's data door to see what it knows about you
news
5 min read
ICE issued a Request for Information (RFI) to data and ad tech brokers to explore the extent of identifying information they collect. The agency aims to understand how this data could assist its operations beyond traditional methods.
I now assume that all ads on Apple news are scams
2 min read
In 2024, Apple partnered with Taboola to display ads in the Apple News app. Users report that these ads resemble typical Taboola chumbox ads and are often repetitive.
Sam Altman Responds to Anthropic Ad Campaign
2 min read
Sam Altman criticized Anthropic's advertisements for being funny yet dishonest, stating that his company adheres to principles that prevent such deceptive marketing. He expressed skepticism about Anthropic's approach, suggesting it reflects a pattern of doublespeak.
Sam Altman responds to Anthropic's "Ads are coming to AI. But not to Claude" ads
2 min read
Sam Altman finds Anthropic's ads humorous but questions their honesty. He emphasizes that his company adheres to a principle against deceptive advertising, stating they would never run ads in a similar manner.
Claude Is a Space to Think
6 min read
Claude is designed to provide a genuinely helpful conversational experience without advertising. The inclusion of ads in interactions with Claude would contradict its intended purpose.