We don't use AI in any of our design or production processes

mass-driver.com
July 15, 2026
4 min read
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51/100
Summary
The evolution of written letters spans thousands of years, influenced by generations of human creativity and communication. The earliest forms of writing, such as pictographs, originated around 3,500 years ago, marking a significant milestone in the development of written language.
Key Takeaways
- The letter 'A' has evolved over thousands of years from ancient pictographs, reflecting a long history of human creativity and cultural transmission.
- Generative AI lacks the human experience and emotional context necessary for true innovation in design, limiting its ability to create new forms of expression.
- There is a critical need for new typefaces to represent diverse languages and cultures, as current AI tools cannot adequately support them due to insufficient training data.
- The type design industry faces challenges in fostering new talent and ideas, which could be jeopardized if AI dominates the market.
Coverage & discussions
Hacker News · mass-driver.com
Community discussions
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Community Sentiment
Positives
- Appreciated the nuanced perspective on AI's role in design, even if it doesn't fully embrace it — sparks important conversations in a field often resistant to change.
- Some commenters enjoyed the original article, valuing the author's intention to foster dialogue about AI's impact on creative processes.
Concerns
- Skepticism abounds about the article's claims; many feel the argument against AI's emotional capabilities is stale and lacks depth.
- The backlash against using AI tools is seen as elitist and disconnected from the practical realities of modern design and development.




