Nvidia backs Indian startup helping companies run AI models with fewer GPUs

Nvidia participated in Bengaluru-based Simplismart’s $14 million Series B funding round, which was led by Dallas Venture Capital and also included Accel, Shastra VC, and Micromax. The all-primary round values the four-year-old AI-inference software startup at about $100 million, including the new capital. Founded in 2022 by former Oracle engineer Amritanshu Jain and former Google engineer Devansh Ghatak, Simplismart employs 58 people and plans to use the funding to expand in the United States, hire staff, and further develop its software. Simplismart’s software operates between AI models and computing infrastructure, automating deployment and management settings to balance response speed, request volume, and GPU consumption for each customer’s requirements. Customers can run models through Simplismart’s platform or within existing cloud and on-premises systems; the company also provides fine-tuning, autoscaling, monitoring, and software for cloud providers’ inference services. Simplismart says InVideo reduced GPU serving costs by 56% with its software, while HeyGen, Higgsfield, Ema, and Indian cloud provider Yotta are also customers or users. Jain said Simplismart’s annualized revenue run rate grew 14-fold in six months to an undisclosed eight-figure figure, with more than half of revenue coming from the U.S. Nvidia has also worked with Simplismart on integrations involving its Dynamo inference software and introduced it to prospective customers and partners, Jain said.