Advertising technology
Source reports covering Advertising technology. Stories will appear when analysis and community reactions are ready.
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Source reports
Snapchat moves ads into chats with AI agents designed to feel like conversation
news
1 min read
Snapchat's new ad format integrates AI agents into chat conversations, enabling users to explore products and make purchasing decisions directly within the chat interface. This development aims to enhance commercial interactions by allowing seamless engagement with advertisements.
How ChatGPT serves ads
news
3 min read
OpenAI's ad platform consists of a backend that injects structured single_advertiser_ad_unit objects into the ChatGPT conversation stream. A tracking SDK called OAIQ operates in the visitor's browser to report product views, linking the ad serving and tracking through Fernet-encrypted click tokens.
OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”
news
1 min read
StackAdapt is seeking advertisers to test ads within ChatGPT, offering CPMs as low as $15 and reduced platform and management fees. The initiative is presented as early access to a new "discovery layer" that targets users engaged in product research and comparison on ChatGPT.
Hisense TVs add unskippable startup ads before live TV
news
2 min read
Hisense VIDAA TVs now display unskippable startup ads immediately after powering on, preventing access to live TV until the advertisement is viewed. Users have reported similar experiences with Toshiba and JVC televisions that utilize the same VIDAA platform.
I built a demo of what AI chat will look like when it's "free" and ad-supported
tool
5 min read
A demo showcases an AI chat experience integrated with various advertising formats, including banners, sponsored responses, and freemium gates. The concept imagines a future where AI interactions are heavily monetized through diverse ad placements.