Guerrilla London bus ads mock Kylie Jenner’s Meta glasses campaign
hyperallergic.com
July 16, 2026
3 min read
56/100
Summary
Guerrilla advertising in London features bus ads mocking Kylie Jenner's partnership with Meta for its new camera glasses. The protest group Everyone Hates Elon criticized the campaign, questioning the priorities of billionaires in funding such products instead of addressing significant issues like cancer cures.
Key Takeaways
- Meta partnered with Kylie Jenner to launch a new line of camera glasses, which has faced backlash over privacy and safety concerns.
- The protest group Everyone Hates Elon created a spoof ad highlighting fears of surveillance associated with the glasses, featuring a tagline that reads, “We're always watching.”
- The latest generation of Meta's Ray-Ban smart glasses allows for three minutes of continuous recording, raising concerns about unauthorized recordings in public spaces.
- Harvard researchers demonstrated that facial recognition software could extract personal information from footage recorded by Meta's glasses, highlighting the ethical and legal challenges surrounding privacy.
Community Sentiment
Positives
- The speakers in these glasses are genuinely great, allowing users to hear notifications while walking without tuning out the world — that's a refreshing take on wearable tech.
- Live translation capabilities make these glasses a handy tool for communication on the go, showcasing the potential of AI in everyday applications.
- The idea of using smart glasses for AR in action sports is intriguing, with potential for GPS and terrain annotation that could revolutionize outdoor activities.
Concerns
- The focus on the camera feature feels creepy and off-putting, leading many to believe that a model without it might actually gain traction.
- There's a pervasive skepticism about the motives behind these glasses, with some suspecting that data collection for AI training is the real goal.
- The current design of the glasses raises concerns about privacy and social perception, making users look like 'creepers' regardless of their actual use.
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