Sony says "efficient" AI tools will lead to even more games flooding the market

arstechnica.com
May 11, 2026
2 min read
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Summary
Sony Interactive Entertainment President and CEO Hideaki Nishino predicts that efficient AI development tools will significantly increase the rate of new game releases. The rise of user-friendly game engines and digital distribution has already contributed to a surge in commercial games, particularly on platforms like Steam.
Key Takeaways
- Sony expects the rate of new game releases to accelerate due to AI development tools that lower barriers to creation and enhance efficiency.
- AI tools are currently being used by Sony to automate repetitive workflows in game development, including quality assurance, 3D modeling, and animation.
- The 3D animation tool Mockingbird allows Sony artists to convert raw motion capture data into in-game animation significantly faster than traditional methods.
- A partnership with Bandai Namco has demonstrated substantial gains in speed and productivity in video production through the use of AI models.
Coverage & discussions
Reddit r/artificial · arstechnica.com




