Digital marketing
Source reports covering Digital marketing. Stories will appear when analysis and community reactions are ready.
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Source reports
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
research
9 min read
74% of consumers feel the internet is less human than it was a decade ago. 61% of consumers cannot identify a brand that effectively uses AI in its messaging, while enterprise teams spend an average of 16.6 hours per week on improving AI visibility.
Fake Fans
opinion
15 min read
Chaotic Good is a digital marketing agency that curates music tastes for its clients. Recent changes to their website included the removal of the "Narrative Campaign" section and potential adjustments in artist associations.
Ad-tech is fascist tech
opinion
13 min read
Ad-tech utilizes surveillance techniques that equate to fascist practices by prioritizing monitoring over user privacy. The content also includes various links related to current events, upcoming appearances, and recent publications.
Meta Deployed AI and It Is Killing Our Agency
opinion
4 min read
Meta's recent changes have negatively impacted agencies managing substantial ad spend, leading to frustrations among high-value clients. Agencies report feeling neglected and undervalued despite their significant contributions to Meta's advertising ecosystem.
Ex-Tech –> Homeless in SF
opinion
10 min read
Super Bowl activations for DraftKings, Bud Light, and Spotify transformed San Francisco into a high-profile entertainment hub. The author experienced contrasting environments while traveling from Berkeley to the Tenderloin during heavy rain.