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Meta Deployed AI and It Is Killing Our Agency

mojodojo.io

February 21, 2026

4 min read

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54/100

Summary

Meta's recent changes have negatively impacted agencies managing substantial ad spend, leading to frustrations among high-value clients. Agencies report feeling neglected and undervalued despite their significant contributions to Meta's advertising ecosystem.

Key Takeaways

Meta's automated identity verification system is incorrectly banning accounts of professional users, including those of senior Paid Ads Specialists hired by agencies.
The agency has experienced repeated account bans despite a long history of advertising on Facebook and compliance with identity verification requirements.
The appeal process for banned accounts is ineffective, as it requires access to the platform that users are locked out of due to the bans.
The agency is calling for a manual onboarding pathway and accessible human support to address issues caused by Meta's flawed automated systems.

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Analysis ready

Community Sentiment

Negative

Concerns

The article fails to mention AI or LLMs, raising questions about its relevance and credibility regarding AI's impact on agency operations.
Concerns are voiced that the practices of big tech companies will worsen as AI adoption increases, indicating a lack of trust in their ethical standards.
The requirement for personal Facebook accounts to manage ads highlights a troubling lack of support for agency operations, which could hinder effective advertising strategies.
The article's structure appears to be generated by an LLM, suggesting a decline in quality and originality in discussions about AI-related topics.