Creativity is the new moat

AI makes it fast and easy to copy what’s already out there. If you build products or run a business, your competitive edge is not necessarily features or price, it’s ideas. This means getting in the habit of inventing new things is more valuable than ever. And to explain how, let’s look back at a strange time for the web: the era of Flash. Back in 2006, I worked at a tiny creative agency called Mu...