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DraftKings Uses A.I. To Target the Gamblers Likeliest to Lose

At DraftKings, AI Targets the Gamblers Likeliest to Lose

nytimes.com

September 19, 2026

16 min read

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44/100

Summary

times investigation How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction. About a year into his job as a data analyst at DraftKings, Jayden Butts received a new assignment. The online gambling giant was spending hundreds of millio...

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