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McDonald's has been using AI to decide how much you should pay for a Big Mac

McDonald's has been using AI to decide how much you should pay for a Big Mac

techspot.com

October 2, 2026

2 min read

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37/100

Summary

Recap: McDonald's has made several attempts to deploy AI across its businesses over the past few years, not all of them successfully. A recent extensive report sheds light on one area where the fast-food giant has had a long and potentially lucrative history with machine learning and algorithms: dynamic pricing. Several sources, including store owners, recently explained to Reuters how McDonald's ...

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