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Spending on AI Is Becoming Almost Impossible for Businesses to Budget

Spending on AI Is Becoming Almost Impossible for Businesses to Budget

wsj.com

October 5, 2026

1 min read

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44/100

Summary

First, there was #tokenmaxxing, whereby American businesses encouraged their workers to use as much AI as possible. Then came the bill. Companies started to realize they need to be more careful about counting their tokens, the units that measure AI use. And that’s hard to do: A recent study found that only 11% of nearly 400 businesses surveyed were able to accurately forecast AI spending. Unlike t...

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