The AI Marketing BS Index
bastian.rieck.me
April 1, 2026
2 min read
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49/100
Summary
The AI Marketing BS Index provides a scoring system to evaluate marketing claims related to AI, similar to John Baez’s Crackpot Index for physics. It aims to identify and critique exaggerated or misleading marketing language in the AI industry.
Key Takeaways
- The AI Marketing BS Index provides a scoring system to evaluate the credibility of marketing claims in the AI industry.
- The index assigns points for various types of misleading or vague language, such as inventing concepts without citations or using scientific terminology inappropriately.
- Specific penalties include 10 points for each unsubstantiated claim and 40 points for unverifiable research collaborations.
- The index aims to help consumers discern genuine product offerings from exaggerated marketing rhetoric.
Community Sentiment
Positives
- The clever use of terminology in marketing can mislead stakeholders about the true capabilities of AI applications, highlighting the need for transparency in AI communications.
- Critiques of inflated claims in AI marketing underscore the importance of maintaining integrity in the industry, which can foster trust and realistic expectations.
Concerns
- The omission of well-known benchmarks in AI reports raises concerns about the validity of performance claims, potentially misleading investors and users.
- Many AI marketing pitches exaggerate capabilities, such as labeling simple tools as 'autonomous platforms', which dilutes the credibility of genuine AI advancements.
- The disconnect between CEO claims of AI-driven efficiency and actual economic indicators suggests a troubling trend of overhyping AI's impact.