A startup sent a cold email featuring a 90-second video pitch from a synthetic character named "Chase." The video was described as "personalised," but it was revealed to be an impersonal creation, either entirely fabricated or a clone of the human creator.

Highly personalized LLMs can enhance productivity and cybersecurity by emulating user values and preferences. Techniques proposed include dynamic evaluation of LLMs and active learning to create 'guardian angels' that support users without replacing them.

Google has patented AI technology designed to create personalized web pages tailored to individual users. This system allows two users searching for the same content to see distinct versions of the same website, enhancing the browsing experience.